The world today is faced with many challenges and as concerned activists we tend to attack those in power, older and less in touch with reality. However, the mainstream of popular culture is targeted at youth, even less in touch with realty. If popular culture cannot inspire youth to take action to better their planet and fellow humans, then the prospects for the future of Inspire Inform and Involve are bleak. Through music, media and targeted youth-oriented discussion, it is my hope that we inspire a global identity among youth towards a goal of mutual understanding and assistance. We should exploit the airwaves and make use of bandwidth to inspire change. Listening to feedback and voices from around the world, a community of motivated youth can make suggestions and plans towards global participation in environment and human rights affairs. With effective lobbying through popular culture, we can strive to achieve change and demand that resources are effectively and fairly distributed worldwide.

I see the upcoming green movement as an example of this mobilisation, whereby bands and artists are championing a response to climate change. There are many areas in which this can be done and it is important that organisations such as TakingITGlobal are involved in concerts and charity events in addition to the daily discussion and communication among its members. In each country where TakingITGlobal is involved, culturally specific and astute methods for mobilisation can be suggested by the youth members in order to gain local support. Conversely on the global scale, the use of flash video websites, blogs and personal networking sites can provide the visual and textual links to information and research in a youth-oriented and simplified manner. Personally, as a recent graduate, I see simplification and popularization of development issues as crucial whereby academic and research-oriented tools can be alienating and ‘boring’ for youth worldwide.